![]() "Wozniak (aka the Wizard of Woz) gives you a rare glimpse behind the curtain on how legendary brands like Chick-fil-A are launched. Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine, by Scott Wozniak Praise for Make Your Brand Legendary Only this time, they’ll be talking about your business. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. ![]() He captured these practices in an engine diagram, a simple tool to help leaders become legends. ![]() After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. And it’s not something reserved for consumer brands with luxury products. Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. ![]() And they don’t just have satisfied customers they create raving fans-true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations. These aren’t just brands they’re legendary brands. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. When you see or hear these names, something in us lights up. In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans.Īpple. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |